Local brands vs Global brands vs MMDD (CEOS debate)

The session will examine the advantages, difficulties, and strategic factors related to each channel and brand category. The CEOs will comprehensively analyse consumer preferences, market trends, and the impact of globalization on brand perception. The discussion will explore adaptive strategies for brand positioning, considering factors such as cultural relevance, supply chain resilience, and market penetration. Industry experts will provide insights on how to balance the strengths of local and established global brands, while also considering the growing importance of MDDs.