New channels and commercial models to reach the consumer (CEOs Debate)

The session will explore new marketing channels, digital platforms, and innovative business models that are changing the way consumers interact with food brands. CMOs will analyze evolving consumer behaviors and preferences, as well as the impact of technological advances on outreach strategies. The discussion will focus on adaptive marketing models, including direct-to-consumer approaches, e-commerce integration, and experiential marketing to build brand loyalty. Participants will share insights on leveraging data analytics, personalised campaigns, and digital storytelling to create impactful consumer experiences. The focus will be on creating experiences that resonate with consumers and drive engagement.