Born in the UK and raised between Saudi Arabia and Spain, he is an expert in competitive positioning, company identity and brand impact. In 2008, he founded the consulting firm BrandSmith. He is also a trainer and mentor, with over 10 published books, and an experienced public speaker. He serves as a non-executive advisor and is a member of the “Protagonists of Spanish Management” group. Smith holds a degree in Communication from the UCM and a Master’s in Design Management from the EOI.
Sessions