Elena Romeo

Elena Romeo-Arroyo, Ph.D. in Gastronomic Sciences, is a researcher at BCC Innovation, focusing on sensory analysis and consumer behavior. With bachelor’s degrees in biotechnology and a master’s in gastronomic sciences, her research aims to understand consumer attitudes for promoting healthier eating habits. Specifically, she explores how person-context-product interactions influence food choices, particularly in reducing sugar consumption through innovative product reformulation strategies.