Back to agenda CEO's SummitEnterprise Tech Ecommerce Brand awareness and loyalty – Part 2 Wed 17 Apr | 17:30 - 18:15 Premium VIP Pass The session will explore strategies to improve brand visibility and build consumer loyalty. Dedicated brand ambassadors can have a profound impact on shaping perceptions. Attendees will learn about effective branding techniques, leveraging social media, experiential marketing, and customer engagement to create a lasting impression in consumers’ minds. The conversation will emphasise the significance of authenticity and meaningful connections in establishing brand loyalty. This, in turn, can transform satisfied customers into enthusiastic ambassadors. Speakers Olimpia Peyrona Usero Innovation Director Plant Based BU Campofrío | Sigma | Better Balance Simón Fusté Coetzee Head of European Snacking Division Sigma | SnackinForYou Fernando Ortega Director of Sustainability and Innovation Director ACTEL Moderators Antonio López Esparza García Non-Executive Advisor, FoodService &e-commerce Expert Retail