Cesar Valencoso

Born in Barcelona in 1970, Cesar holds a degree in Marketing Techniques and Research and a Diploma in Business Administration from the University of Barcelona.
After more than 25 years in the research and consultancy world, César is currently Director of Consumer Insights at Kantar Worldpanel.
César is a regular speaker at professional FMCG forums and has published three books: “Boost your brand, increase sales”, “The neurobuyer” and “Decalogue of successful innovation”.