All Speakers Speaker Javier Fernandez Position: High Value Crops Production System Manager Company: John Deere With more than 15 years of experience in the agricultural sector, I have developed a solid background in sales and marketing, as well as a deep understanding of the customer needs and market trends. I am currently the High Value Crop Production System Manager at John Deere and manager of the High Value Crop Innovation Center in Parla (Spain). I collaborate with leading companies and start-ups to create and implement cutting-edge technologies that enhance our company´s value proposition. Sessions Thu 18 Apr 10:00 - 11:00 EIT FoodFoodTech Startup Forum Navigating Success and Failure in FoodTech: Insights from Corporate Venturing