All Speakers Speaker Olimpia Peyrona Usero Position: Innovation Director Plant Based BU Company: Campofrío | Sigma | Better Balance Passionate about human behaviour. Creative and consumer driven marketer with 25 years FMCG brand building experience. Master in Marketing by IE, Lawyer and Psychologist. Extensive international experience (Spain, Portugal, UK) in multinational companies delivering at global level in areas of strategy, innovation and campaign development, and at local level in brands such as Sensodyne, Corega/Polident, Campofrio SnackIn, Campofrio Vegalia. Currently leading Innovation for Plant Based at Sigma. Sessions Wed 17 Apr 17:30 - 18:15 CEO's SummitEnterprise TechEcommerce Brand awareness and loyalty – Part 2