Pablo de la Fuente Sánchez

My passion is brands. I have been doing this for 24 years, and particularly 18 years in Mahou San Miguel.

I currently lead the Strategy, Portfolio and Marketing Planning area at a global level, defining the portfolio strategy and development of the Mahou San Miguel brands in the different categories where they compete.

Previously I directed the Category Development and Shopper Marketing area; leading the Consumer Marketing team of Mahou Spain.